NetForward is a team of trusted IT advisors with a strong focus on building and maintaining relationships. We take pride in our ability to meet clients where they are, flexibly designing strategies around IT and cybersecurity that provide value and drive business growth.
Our fully U.S. based team helps companies enhance their cybersecurity posture, improve the reliability of their systems, and implement IT strategies that transform IT from an expense to an investment.
He never planned on owning an IT company.
In the early days, Robb was a young support technician who spent his time on the help‑desk, solving problems as fast as they landed. He loved helping people, but after a few years he felt the ceiling pressing down. He wanted bigger challenges, broader impact, and a chance to use technology to improve how businesses actually worked. So, he made a leap—leaving the help desk behind to pursue a new path in business consulting.
For a while, life moved on. Then one afternoon, he received a call from one of his previous employer’s clients; a manufacturer in Racine.
Their IT provider’s service had slipped—slow responses, shifting explanations, problems lingering longer than they should. The tipping point was clear. When Robb went away, so did the quality of service.
“Can you help?” An urgent issue had come up, but they had been told an available technician was not available until the next day. Robb showed up, got the job done, and learned a mouthful about how things had been since he left.
Curious, he called a few other past clients and asked how their experience had been. It was the same story over and over again.
Robb offered his support to each of these businesses, setting the expectation that he still had a day job and could not provide support during regular business hours. With every new client acquired, Robb (who was in his 20s) thought “Great! More beer money!”
As frustration with the other IT provider grew, so client resentment. After a few months, several had stopped even trying to call the other provider for support. They would only call Robb. Even if they had to wait until after business hours, or for a day or two, somehow Robb would still resolve their issue faster than the other company.
Between getting his regular work done, occasional business trips across the country, and overnight support for his client base, Robb quickly realized he wouldn’t be able to keep this up much longer. He either needed to give up his side hustle or become an entrepreneur.
As frustration with the other IT provider grew, so client resentment. After a few months, several had stopped even trying to call the other provider for support. They would only call Robb. Even if they had to wait until after business hours, or for a day or two, somehow Robb would still resolve their issue faster than the other company.
Between getting his regular work done, occasional business trips across the country, and overnight support for his client base, Robb quickly realized he wouldn’t be able to keep this up much longer. He either needed to give up his side hustle or become an entrepreneur.
We have increased service offerings, grown our exceptional team, and expanded our service area, primarily to Southeastern Wisconsin and Northeastern Illinois, and, in some cases, nationally. We may have grown, but our commitment to building strong relationships and operating with integrity has stayed the same. You will find a true partner in NetForward; a partner committed to advancing your businesses with technology, whether through strategic consulting, budget planning, or optimizing, restoring, maintaining, installing, updating, securing, or monitoring your systems. Our partners enjoy peace of mind knowing that their IT strategy is aligned with their business objectives.
At NetForward, our mission is to guide you in making thoughtful, informed decisions based on your current needs and capabilities, to strengthen the health and security of your network, and to help achieve your business goals. Technology is integrated into every aspect of a business. Maximizing your IT investment requires careful planning, rigorous maintenance, and alignment with business goals. Maximize your IT investment and advance your business with technology.
Our style of IT management is approachable and consultative. We guide our partners in developing an IT strategy that prioritizes high-value solutions to facilitate growth and mitigate risks. We carefully consider our partners’ objectives and constraints to design a strategy that is practical, forward-thinking, and promotes growth without creating new obstacles. Our values, integrity, building strong relationships, and having fun while doing it, are the pillars to our success. By embodying these values, we have built long-lasting bonds with our clients and employees.
If you could use a strategic IT partner to help you budget, plan, manage, and build a secure and healthy IT environment, please reach out to us. We’d love to meet you!
President & Owner
With 25 years of systems administration experience and 19 years advising Fortune 500 executives, Robb blends deep technical expertise with strategic oversight to help enterprises navigate complex technology decisions. He is known for transforming ambiguity into clarity, deconstructing complex infrastructure to its core components, and elevating boardroom discussions with insights that drive operational resilience. His leadership is decisive and outcome-driven, designed to command high-intensity situations and align teams around common strategic goals. His presence is both authoritative and disarming, providing the disciplined leadership necessary to accelerate growth and ensure stability in high-stakes environments.
Through Robb’s guidance, these capabilities define our organization’s standards for risk analysis and decision-quality. He sets the how to and strengthen the technical foundations of every client we serve.
When he’s done shooting down problems and cooking up solutions, Robb practices archery and experiments in the kitchen. He is also an avid motorcyclist, often seen zipping around Bayview with his corgi, Ian, in tow.
Executive Vice President & Co-Owner
Gordon mentors his team and clients on effective business strategy using a consultative approach, and an “Extreme Ownership” mentality: skills he has earned through his extensive career both as a combat leader and intelligence officer in the US Army and in his civilian career in organizational leadership.
He holds a bachelor’s degree in business management from Cardinal Stritch University. When Gordon is not working, he would rather be hiking the Appalachian Trail again, or enjoying a great meal and a bottle of wine with friends and family.
Director of Strategic Partnerships
Steb Scheele is a forward-thinking leader with over 15 years of experience delivering high-impact outcomes and meaningful customer experiences. He specializes in unifying cross-functional teams around shared goals, leading organizational change, and deconstructing complex initiatives into actionable, incremental phases. Steb’s passion for optimizing operations and removing friction is paired perfectly with a partner-led focus and a commitment to elevating the customer experience, ensuring organizational change is both effective and lasting.
At NetForward, Steb strengthens our mission by embodying our core values and championing our culture. He ensures all levels of our organization share a commitment to consistent execution and shared accountability. This stewardship extends to our network of strategic partners, where he validates that all collaborative partners are held to the same rigorous standards we demand of ourselves.
Steb spends his free time foraging, DJing, and adding stamps to his passport.
(262) 812-2000
7619 Sheridan Rd, PMB 5085
Kenosha, WI 53143